When I was but a young lad, listening to The Mighty Q107 here in Toronto, I heard this great riff. It was used as background music for a concert listings piece that Bob Mackowitz used to do called "Street Beat". I eventually called into the station and asked Bob himself what the song was called. He told me "Naturals Not In It" by the Gang of Four. It was on their 1979 album Entertainment. It's still a great riff to this day.
And it's in a Kinect ad.
And here's "You'll Never Pay for the Farm" from their new album Content.