Writing about music that you like sounds like an easy thing to do. And picking some tunes and posting about them can be quite easy. Explaining why you like a song and why someone else should like it is harder. It gets you into a world of subjectivity and intangibles. The same words come up again and again and start to sound meaningless. Over the years I've ended up coming back to one word consistently that describes the music that I like. It all shows passion. There's energy, emotion and commitment. There's excitement. Yes, "passion" is something that I like in the music I like.
I started listening to Cam Jones' music and right away I heard it. Passion. He's emotive in both his guitar playing and his singing. It comes through in the songs. Give it a listen. I hope you agree.