Prince. Maybe they've never heard of that purple-obsessed guy who used to be Prince and then became an unpronounceable symbol and then became Prince again? Maybe they're just seeking publicity from the lawsuit / cease and desist letter that's probably coming their way. The $200 song on their Bandcamp is another interesting tidbit. And maybe if the search engines pick up that I've got concert pictures of Prince, my SEO will improve.
And their $200 single "How Ya Been Feelin'/More of This":